WildAid's mission is to end the illegal wildlife trade in our lifetimes by reducing demand through public awareness campaigns and comprehensive marine protection. No other conservation organization is able to leverage the amount of annual pro bono support on such small budgets, multiplying the value and impact of every dollar we receive.
WildAid channels 100% of donations from the public straight to the field, where these funds are needed the most. This "100% to the field" promise, backed by transparent accounting, helps to distinguish WildAid from other conservation organizations.
We are a four star-ranked charity on Charity Navigator.
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