Pledge About

Communications Director

Description: 

WildAid is a unique and dynamic San Francisco-based wildlife conservation non-profit.  Established in 1999, WildAid’s mission is to end the illegal wildlife trade in our lifetimes. While most wildlife conservation groups focus on protecting animals from poaching, WildAid works to reduce global consumption of wildlife products by persuading consumers not to buy and by strengthening enforcement. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid is able to deliver high-impact, culturally sensitive multimedia campaigns reaching one billion people every week.

Reporting to the COO, the Communications Director (CD) will oversee WildAid’s communications, public relations, and new media outreach. This role is both strategic and hands-on; because WildAid’s mission revolves around harnessing the power of communication, the CD must have a vision for the communications strategy as well as be able to produce content. The CD will be the chief architect of a comprehensive, high-impact communications plan including specific, measurable targets as well as a timeline for implementation. The CD will then lead the execution of the plan, working as an individual contributor to create content, and undertake graphic design. Managing outside media and production partners, the CD will ensure plan deliverables are met.

 

Primary Duties and Responsibilities

  • Promote WildAid for maximum exposure in US media outlets. Manage and expand media relations. Identify public relations opportunities for participation by the leadership team.
  • Develop and implement a plan to expand WildAid's new media presence with website, Facebook, Twitter, YouTube and other platforms.
  • Oversee all internally produced communications material. Manage the creation of compelling content for online, media, publications, press kits, fundraising materials, employee communications, annual reports, newsletters, and press releases. Oversee video short productions and other creative work. Negotiate and manage pro bono creative services.
  • Steward the consistent high quality of the WildAid brand. Manage all outputs to ensure a consistent WildAid “voice” and to conform to brand guidelines. Maintain and update WildAid website and foreign sites.
  • Working closely with the CEO and Chief Programs Officer, design and coordinate specific messaging for fundraising and development.
  • Manage volunteers and interns to assist on an as-needed basis.

 

Key Competencies & Ideal Profile

We seek a dynamic, entrepreneurial self-starter who is experienced in developing effective multimedia brand communications. This individual will be inspired by the opportunity to play a pivotal role in WildAid’s efforts to end the illegal wildlife trade, and excited to create the communications vision, brand messaging, and media strategy for WildAid. WildAid is a small, lean, and growing organization. All staff members must be comfortable in an entrepreneurial, start-up culture. Strong project management skills and the ability to prioritize multiple, often competing demands are critical. The successful candidate must be able to work independently without a great deal of supervision. S/he must also have excellent interpersonal skills to influence and collaborate with staff, volunteers, and pro bono partners.

 

Minimum Qualifications

Bachelor’s degree

Minimum 5 years’ experience in a fast-paced, growth-oriented organization

Extensive new media experience

Excellent writing and editing skills

Experience placing stories with top tier media

Strong verbal communication skill

Ability to work independently and as part of a team

Highly-organized multi-tasker

 

Desirable Qualifications

Demonstrated experience in creating effective, result-driven new media campaigns

Knowledge of video and audio production and online content design

Experience building earned media

Familiarity with environmental advocacy and wildlife protection programs

 

TO APPLY 

WildAid is an equal opportunity employer and all qualified candidates are encouraged to apply. For immediate consideration, please address a cover letter and resume to jobs@wildaid.org (no letters, calls, faxes, or drop-ins).