NBA Cares, the National Basketball Association’s (NBA) global social responsibility program, and international conservation organization WildAid are launching a multimedia campaign in China to help reduce the demand for endangered wildlife products. The campaign will feature NBA stars, including Pau Gasol of the Los Angeles Lakers and Tyson Chandler of the New York Knicks, in 30-second messages for television and social media.
On November 14th, the U.S. Fish and Wildlife Service will crush six tons of ivory, seized over the last 25 years. The decision by the Obama administration to publicly destroy stocks is applauded by WildAid, the only organization to solely focus on reducing the demand for wildlife products.
Hanoi – Education for Nature – Vietnam (ENV), WildAid, and the African Wildlife Foundation (AWF) have released a striking new public service announcement (PSA) illustrating the horrific consequences of the increasing demand for illegal rhino horn in countries including Vietnam. The PSA, “The Sickening Truth,” carries a warning since it contains explicit video of a rhino that was left for dead after her horn and a large portion of her face were brutally hacked off.
WildAid launched a new print public service campaign this month featuring four original works from artist and activist Asher Jay. An extension of the “Say No to Ivory and Rhino Horn” campaigns launched earlier this year with partners African Wildlife Foundation and Save the Elephants, Jay’s works ask China’s residents to imagine Africa’s treasured rhinos and elephants as pandas, the national symbol of China’s own conservation movement. A second set of PSAs asks consumers if they really want to own “blood rhino horn” or “blood ivory.”