Last week, a who’s who of Vietnamese celebrities and Vietnam Idol alumni appeared on VTV for “The Call of the Wild,” a two-hour special to raise awareness about the fate of Africa's rhinos, relentlessly targeted by poachers for their horns.
The special was aimed at Vietnamese youth, who are highly influential in calling on older generations to reject the consumption of rhino horn, considered by many to be luxury item due to beliefs that when ground into a powder and ingested, it can improve health, cure disease and even prevent hangovers.
This special was part of “Stop Using Rhino Horn,” a three-year campaign launched in 2014 by WildAid and African Wildlife Foundation to educate and persuade the people of Vietnam, one of the world's largest markets for rhino horn. Our goals are to raise awareness of the rhino poaching crisis, to support Vietnamese lawmakers in strengthening enforcement efforts and to measurably reduce consumer demand for rhino horn.
We believe that music has the power to guide young people to become ambassadors for nature who will protect rhinos as well as other endangered species, and preserve Vietnam’s natural heritage for future generations.
Through this event, the Stop Using Rhino Horn campaign also hopes to contribute to improving the image of Vietnam in the eyes of international communities, by conveying a positive image of young people in Vietnam taking action for nature conservation and contributing to the country’s sustainable development.
Today is World Elephant Day, a global event dedicated to raising awareness about the crisis these animals face at the hands of poachers and the illegal wildlife trade.
An estimated 96 elephants die every day for their ivory. That's four elephants every hour.
As WildAid celebrates this annual call to action, we'd like to share a music video project by four talented African artists who are using their celebrity for good: Emmanual Jal, Vanessa Mdee, Juliani and Syssi Managa.
Poaching in Tanzania is threatening to undermine the East African nation’s growing tourism economy, one otherwise poised to add hundreds of thousands of jobs in the coming years.
Adelham Meru, Tanzania’s Minister of Natural Resources and Tourism, warns that poaching could affect as many as 3.8 million tourism jobs across Africa, including guides, drivers, and hotel and restaurant staff.
Tanzania, like many African nations, has been hard hit by poaching over the past decade. Last year a survey revealed that the country had lost more than half its elephants, with populations declining from 110,000 in 2009 to fewer than 44,000. Tanzania's iconic giraffes, the country's national symbol, have also suffered, as has much of its other wildlife.
While poachers are profiting from these beloved species, tourism could suffer. Meru said Tanzania has 700,000 tourism-related jobs and predicts that number could double, but only if "the ongoing rampant killings of wildlife" stops. "If the current situation will remain unattended, these jobs would vanish in air," he said[.]
Hong Kong lawmaker Elizabeth Quat, a leading voice for dismantling one of the world's biggest commercial ivory markets, is currently in Africa to engage in field studies and talks with officials in Kenya, Tanzania and Zambia. This is Quat’s second visit to Africa in less than a year at the invitation of WildAid and partner conservation groups. On this trip, she recently met with Richard Bonham, head of the conservation group Big Life Foundation founded by photographer Nick Brandt, to discuss the elephant and rhino poaching crisis embroiling the continent.
Upon arriving in Kenya, Quat was informed about the latest brazen poaching incident: On the morning of July 28, a patrol team found the bodies of five poached elephants — a mother and four offspring — in Tsavo West National Park. Two suspects have since been arrested.
WildAid is proud to be an NGO member of the new United States Wildlife Trafficking Alliance, announced by the White House on Wednesday.
This partnership has three primary objectives:
Raise the public’s awareness of the scope of the wildlife trafficking crisis, including the illegal trade’s devastating impact on elephants, rhinos, tigers and other irreplaceable species, and illegal traffickers’ role in funding global corruption and terrorism;
Reduce consumer demand for wildlife and wildlife products (WildAid’s core organizational mission); and
Mobilize companies to adopt best practices to insure that their goods and services are not being utilized by illegal wildlife traffickers, and to assist in raising public awareness and reducing demand.