On Wednesday , February 10, 2010 Peter Knights, Executive Director of WildAid will address the TED Conference in Long Beach, California about the threats to marine protected areas and the successful enforcement chain developed by WildAid for the Marine Protected Area of the Galapagos Islands, Ecuador.
Basketball star and China's most popular figure, Yao Ming, today launched a new stage in a hard-hitting campaign to save the world's fast dwindling shark populations. Featuring a new public service announcement (PSA) and major billboard campaign with international conservation group WildAid. Yao timed the launch to take place the day before the first game of Shanghai Sharks basketball team, which he recently assumed control over.
The department of video and audio programs under China's official Xinhua News Agency is to cooperate with the WildAid to create public service ads to promote the preservation of threatened and endangered species.
The two sides signed an agreement Friday, under which the WildAid, a San Francisco-based wildlife preservation group, will fund the production of the advertisements on environmental issues agreed by both sides.
The Xinhua video and audio department will air the ads in its TV programs and broadcast media to be developed, according to the agreement.
A London-based environmental advocate warned Monday that preying on sharks merely for the fins will not only harm the ecological system, but may also be bad for the health of consumers.
Steve Trent, president of U.S.-headquartered Wild Aid, said it was important for China, the world's largest consumer of shark fins, to promote public awareness of the protection of this animal which is feared on the verge of extinction.