Today, Mr. Huang Nubo and Ms. Wei Xue joined WildAid to premiere China’s first Public Service Announcement in which leading CEOs call on the business community to “say no to shark fin soup.”
The PSA features Mr. Huang Nubo (Chairman, Beijing Zhongkun Investment Group), Mr. Feng Lun (Chairman, Beijing Vantone Real Estate), Mr. Li Dongsheng (Chairman, TCL Corporation), Mr. Hu Baosen (Chairman, Jianye Real Estate Development), and Ms. Wei Xue (Founder, PRAP China).
Today, Calgary Alderman Brian Pincott made public a proposed bylaw to ban shark fin products, coinciding with the release of an opinion poll showing that 88% of respondents stating an opinion were supportive of such a move.
“The motion by Alderman Pincott is the latest positive step in the growing campaign to end this unsustainable trade,” said Rob Sinclair, Executive Director of WildAid Canada. “This is yet another example of Canadian municipalities taking action to counter this global threat.”
This week, Sir Richard Branson, founder of Virgin Group and Virgin Unite, joined WildAid to swim with 300 whale sharks off the coast of Cancun to demonstrate that the economic benefits of shark tourism can drastically outweigh the value derived from killing a shark for its fins -- the lifetime economic value of a single whale shark can exceed US$2 million, compared to a few hundred dollars to kill the same shark for its fins.