According to Charity Navigator ratings, WildAid now ranks as the top Wildlife Conservation charity within the Animals category. With our new rating of 99.42 (out of 100), WildAid is up from last year's rating of 99.18.
LAST DAYS, Kathryn Bigelow’s PSA about elephant poaching, is now available online in conjunction with the launch of LASTDAYSOFIVORY.COM. The film and website aim to put the illegal ivory trade and the terrorists profiting from it out of business, in order to protect endangered elephants and innocent people. Of the project, the Academy Award-winning director says: “An elephant disappears every 15 minutes. It is our hope that this film helps to bring an activist into existence at least that often.”
Chinese film icon and WildAid Ambassador Li Bingbing took the Ivory Free pledge and released a new PSA and print campaign at a Beijing press conference on December 5. The new PSA will be broadcast on television and on more than 1,300 movie screens through a partnership with Wanda Cinemas. The print ads are displayed now at airports in Beijing and Shanghai.
WildAid’s Peter Knights was featured on the November 25 episode of QUEST, KQED's science and conservation magazine, which explored the issue of shark finning and how one restaurant has changed its menu to comply with California’s shark-fin ban.