WildAid launched a new print public service campaign this month featuring four original works from artist and activist Asher Jay. An extension of the “Say No to Ivory and Rhino Horn” campaigns launched earlier this year with partners African Wildlife Foundation and Save the Elephants, Jay’s works ask China’s residents to imagine Africa’s treasured rhinos and elephants as pandas, the national symbol of China’s own conservation movement. A second set of PSAs asks consumers if they really want to own “blood rhino horn” or “blood ivory.”
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As the origin and hub of the shark fin trade, Hong Kong’s decision last month to ban shark fin from official government functions is a major move forward in stopping the unsustainable slaughter of sharks. Hong Kong is also banning bluefin tuna and black moss as the government moves towards sustainability-conscious food consumption.