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Ivory Demand Reduction Campaign Launched in China

WildAid, Save the Elephants, and the African Wildlife Foundation kicked off a campaign to reduce ivory demand today at the Shanghai Pudong Shangri-La Hotel. Former NBA star Yao Ming and WildAid co-founder Peter Knights called on China to help raise awareness of elephant poaching, reduce the demand for ivory, and protect endangered wildlife.

The Duke of Cambridge, David Beckham, and Yao Ming Speak Out as Fathers Against Illegal Wildlife Trade

“As a father I want our children to know that rhinos are not just a picture in a book.” - The Duke of Cambridge


NBA Cares and WildAid Launch Campaign in China to Save Africa’s Endangered Wildlife

NBA Cares, the National Basketball Association’s (NBA) global social responsibility program, and international conservation organization WildAid are launching a multimedia campaign in China to help reduce the demand for endangered wildlife products. The campaign will feature NBA stars, including Pau Gasol of the Los Angeles Lakers and Tyson Chandler of the New York Knicks, in 30-second messages for television and social media.

U.S. to Crush Six Tons of Ivory

On November 14th, the U.S. Fish and Wildlife Service will crush six tons of ivory, seized over the last 25 years. The decision by the Obama administration to publicly destroy stocks is applauded by WildAid, the only organization to solely focus on reducing the demand for wildlife products.

New Public Service Announcement Reveals Sickening Truth of Illegal Rhino Horn Trade

Hanoi – Education for Nature – Vietnam (ENV), WildAid, and the African Wildlife Foundation (AWF) have released a striking new public service announcement (PSA) illustrating the horrific consequences of the increasing demand for illegal rhino horn in countries including Vietnam. The PSA, “The Sickening Truth,” carries a warning since it contains explicit video of a rhino that was left for dead after her horn and a large portion of her face were brutally hacked off.