BEIJING, China (August 8, 2014) -- Celebrities, conservationists, political officials and the media gathered for a special premiere screening of “The End of the Wild,” a new documentary that follows basketball legend and committed conservationist Yao Ming on a fact-finding mission into the heart of Africa’s wildlife conservation crisis. Both Yao Ming and Peter Knights of WildAid (who accompanied Yao on his 12-day trip through Kenya and South Africa) addressed the media and were joined by representatives from CCTV, which is airing “The End of the Wild,” and CITIC Publishing Group, which is r
WildAid released its new report,“Evidence of Declines in Shark Fin Demand, China,” at a special event at The Ritz-Carlton in Beijing. The report documents falling demand and rising awareness of shark fin soup in China. Prices of shark fin have fallen by 50%-70%, and sales have decreased by 82%. The report also found higher levels of public awareness with 85% of Chinese consumers surveyed online saying that they had given up shark fin soup within the last three years.
Prices and sales of shark fin are falling in China by 50-70% according to a new report released today by WildAid. “Evidence of Declines in Shark Fin Demand, China” compiles public opinion surveys, surveys from shark fin vendors and traders in the markets of Guangzhou, China (the current center of China’s shark fin trade) and surveys of shark fin price data from Indonesian shark fishermen, as well trade statistics and media reports.