Pledge About


Buy a billboard in China. Strike a blow against shark fin soup!

Demand for shark fin soup in Asia is the number one reason why shark populations are plummeting throughout the world.

Now you can take advantage of an unprecedented opportunity to make a direct impact in the fight to save sharks.

Shark Savers and WildAid are collaborating on a multi-media campaign in China targeting the consumers of shark fin soup.

You have a rare opportunity to make a difference. For $100 you can fund a "Say 'no' to shark fin soup" bus stop billboard featuring basketball star Yao Ming, one of China's most popular and influential citizens. This price includes production, installation, maintenance, and lighting for a full year. These ads are large, most are lighted, and they will be placed in many high-traffic locations in Beijing and Shanghai at eye-level.

If you act now, the impact of your contribution will be doubled. Because of a generous matching grant from one of Shark Savers' sponsors, we will be able to purchase a second billboard for each one that you fund.

Last year, WildAid had 200 billboards in Beijing for 3 months. In a survey, 19% of Beijingers responding remembered having seen the boards and 82% of those people said they would stop or reduce their consumption of shark fin soup. Imagine the power of 1000 billboards for an entire year. This campaign works and your billboard will have an impact!

The billboards are part of our broader shark fin soup campaign in China and will reinforce the message of television public service announcements, also featuring Yao Ming. They will direct viewers to the web site where they will learn about the environmental and health dangers of shark fin soup. At the web site, they will be invited to take a pledge promising to halt their own consumption, and be able to access campaign materials directed at restaurants, businesses, and those planning weddings.

Time is running out for sharks. Let's stop the problem at its source. Join Sharks Savers and WildAid in a proven campaign that truly motivates people to stop eating shark fin soup. Your donation of $100 at this time will result in the funding of two billboards because of the matching grant.

Take action now. Your billboard will make sure the citizens of Beijing and Shanghai see this important message every day.

Together we will make a difference. Thank you for your support.

If you would like to donate click the button below, and pick 'SharkSavers Billboard Campaign' in the program section.

If you would like to write a check, put 'China Billboards' in the memo section and mail it to:


744 Montgomery Street, Suite 120

San Francisco, CA 94111 USA

Phone: +1 (415) 834-3174

Fax: +1 (415) 834-1759

All donations made to WildAid are tax deductible to the fullest extent permitted by law. WildAid Tax ID Number: 20-3644441. WildAid does not share its database with any organization or individual. Read WildAid's privacy policy.