With Discovery Channel's annual Shark Week in full swing, it's a good time for us all to remember these facts:
• An estimated 100 million sharks are killed every year, with fins from up to 73 million used for shark fin soup.
• Some shark populations have declined by up to 98% over the past 15 years.
• Nearly one-third of open-ocean shark species are considered threatened, according to the International Union for Conservation of Nature.
• As apex predators, sharks are vital to maintaining the balance of marine ecosystems. These animals should be celebrated, not slaughtered.
What is WildAid doing to end the shark fin trade?
To measurably raise awareness and concern about the impact of the consumption of shark fin soup on shark populations and marine biodiversity, WildAid works with media network partners in China to broadcast our campaign messages via TV and other media outlets, including video billboards in subway and train stations, airports, and university campuses. We have produced many high-quality TV PSAs on shark fin for China with our celebrity ambassadors Yao Ming and others, including prominent Chinese CEOs. WildAid's latest campaign features several PSAs including sports icon David Beckham, actor/director Jiang Wen and actress Maggie Q.
Our campaigns, in combination with government bans at official events, have contributed to a reported 50%-70% decrease in China’s shark fin consumption.
NAIROBI, Kenya (30 June 2015) — Academy Award-winning actress Lupita Nyong’o has returned to her native Kenya and announced today that she will advocate globally for elephants with international conservation organization WildAid, as well as promote women’s issues, acting and the arts in Kenya.
“I am proud of my Kenyan heritage, and part of that heritage is the incredible wildlife haven that is in our care,” Ms. Nyong’o said. “I have come to realize that when you know more, you do more. I want to encourage people all over the world to learn more about these incredible animals. From reading a conservation website like WildAid.org to visiting one of the many, unforgettable, world-class national parks. I ask the world to end the current elephant poaching crisis by being ‘Ivory Free.’ It is time to ban sales of ivory worldwide and to consign the tragedy of the ivory trade to history.”
Ms. Nyong’o spent time in Amboseli National Park with the Amboseli Trust for Elephants and at The David Sheldrick Wildlife Trust’s Nairobi elephant orphanage, meeting with local conservationists and filming messages for international distribution in Kenya, Tanzania, South Africa, China, Hong Kong, Thailand and the United States. These messages are designed to raise awareness of the elephant-poaching crisis and to reduce the demand for ivory in consuming markets. Ms. Nyongo also met with Kenya-based African Wildlife Foundation and Save the Elephants who partner on these projects, as well as representatives of Wildlife Direct, and Ol Pejeta and Lewa Conservancies — all groups active in combatting poaching in Kenya.
CNN has a great segment on WildAid Hong Kong's Alex Hofford, a leading voice in the campaign to put an end to Hong Kong's ivory market, one of the world's largest, as well as other key issues such as the shark fin trade. Check out the video below.
On Friday, the U.S. Fish and Wildlife Service (USFWS) destroyed 1 ton of ivory in New York’s Times Square — a remarkable show of support and solidarity with Africa’s elephants and the people working to stop poaching and the illegal trade.
WildAid was on hand to witness the destruction of these carvings in a 25-ton rock crusher — check out more photos/video of the event below.
During his remarks, USFWS director Daniel Ashe announced that his agency will be working with WildAid on an upcoming domestic campaign aimed at ending the illegal wildlife trade in the United States. We look forward to working with USFWS and we'll keep you updated on this campaign as it takes shape!
DAR ES SALAAM (18 June 2015) — Tanzania's Ministry of Natural Resources and Tourism, in association with WildAid and the African Wildlife Foundation, has launched a new public awareness campaign to inform the public about the severe poaching crisis currently facing Tanzania and to generate widespread support among civil society for the protection of elephants and other wildlife species.
The campaign will use television, radio, social media, newspapers and magazines, billboards and videos in public spaces in order to reach as many members of the public as possible, including the residents of remote rural villages.
Tanzania has lost 60% of its elephants in the past six years, mainly because of poaching for ivory. Very large profits from this illegal activity are made in China and other consumer nations, while Tanzanians are left to bear the cost.
Award-winning singer-songwriter Alikiba has become an ambassador for the campaign. "I'm honoured to lend any support that I can to this effort to protect our wildlife,” Alikiba said. "Our beautiful elephants must be allowed to live — free and wild — instead of ending up as a carving on somebody's coffee table."