Hanoi – Education for Nature – Vietnam (ENV), WildAid, and the African Wildlife Foundation (AWF) have released a striking new public service announcement (PSA) illustrating the horrific consequences of the increasing demand for illegal rhino horn in countries including Vietnam. The PSA, “The Sickening Truth,” carries a warning since it contains explicit video of a rhino that was left for dead after her horn and a large portion of her face were brutally hacked off.
WildAid launched a new print public service campaign this month featuring four original works from artist and activist Asher Jay. An extension of the “Say No to Ivory and Rhino Horn” campaigns launched earlier this year with partners African Wildlife Foundation and Save the Elephants, Jay’s works ask China’s residents to imagine Africa’s treasured rhinos and elephants as pandas, the national symbol of China’s own conservation movement. A second set of PSAs asks consumers if they really want to own “blood rhino horn” or “blood ivory.”
Are you a t-shirt designer who wants to help save elephants, rhinos, and sharks? Are you willing to donate a design for WildAid to use on its next t-shirt? If you answered yes to these questions, we want to hear from you!
Send us your best design (or two or three) for the ultimate WildAid t-shirt. It can be a doodle, a sketch, or the most refined piece you have ever created. We want to see your ideas as long as they are new and authentic. Send questions and/or designs in a PDF format to firstname.lastname@example.org.
As the origin and hub of the shark fin trade, Hong Kong’s decision last month to ban shark fin from official government functions is a major move forward in stopping the unsustainable slaughter of sharks. Hong Kong is also banning bluefin tuna and black moss as the government moves towards sustainability-conscious food consumption.