Pledge About


Proceeds from sale of world's most expensive six-pack donated to help endangered wildlife

A special limited edition collection of the new Stella Artois Nobilis beer has sold for $15,000CDN making it the world's mostexpensive six-pack.

Purchaser AOL Canada will use the Nobilis (bottled in magnums) to celebrate the holidays while the proceeds will benefit WildAid, an international non-profit organization dedicated to eliminating the illegal wildlife trade. This generous gift caps off a great year for the group since its Canadian debut in June with WildAid ambassador Bo Derek and the launch ofits first series of public awareness messages featuring movie stars and athletes.

In September, Stella Artois Nobilis sponsored the WildAid Canada Lounge at the 2007 Toronto International Film Festival where film stars met with Executive Director Peter Knights to learn about the severity of the worldwide illegal wildlife trade and the important work WildAid is doing to stop it.

The WildAid Stella Artois Nobilis collection is comprised of six magnums autographed by A-list film celebrities who generously committed their signatures for the cause. Angelina Jolie, Kate Hudson, Charlize Theron and Woody Harrelson (same bottle), Bo Derek, Ryan Gosling and Samuel L. Jacksonare among those included in the collection.

Peter Knights, WildAid Executive Director, said "This is a fantastic holiday gift, which will enable us to expand our effort to stop the demand for endangered species products. Ivory, corals, turtle shell and other wildlife products are sometimes purchased by Canadians vacationing abroad in ignorance of wildlife protection laws and the impact on dwindling wildlife. We want all Canadians to know that 'when the buying stops, the killing can too.'"

AOL Canada and its employees are thrilled to be able to add their support to save endangered species. "Through our gift, we look forward to being ableto help support the ground-breaking efforts of WildAid and help to bring more awareness to the devastating effects that the illegal wildlife trade can haveon some of our most magnificent animals," said Jennifer Meriano, Trade Marketing Manager, AOL Canada. "We're looking forward to celebrating ourdonation with our employees this holiday season."

Over 50 celebrities have participated in short documentaries and 30-second public service announcements (PSAs) to benefit WildAid. AOL will air some of these messages exclusively on their website in Canada.

The San Francisco-based WildAid operates in China, India, Ecuador, London, and has received tremendous interest and support for its programs in Canada. It's Active Conservation Awareness Program reaches up to 1 billion people a week through donated media space and features over 80 celebrities from the film and sports worlds.

American actress Kate Hudson has joined forces with hairstylist David Babaii, who has created David Babaii for WildAid, a new brand of professional hair care products and styling tools. A percentage of the revenuegoes to benefit WildAid.

Launched in November 2007, Stella Artois Nobilis is a delicate, sparklingbeer designed to help mark spontaneous celebrations. It is stylish and offers a unique beer experience, perfect for honouring life's good fortunes with friends and family. Stella Artois Nobilis is brewed by InBev in Leuven, Belgium. Labatt Breweries of Canada proudly markets and distributes StellaArtois Nobilis in Canada.

NOTE TO PHOTO EDITORS: A photo accompanying this release is available on the CNW Photo Network and archived at Additional archived images are also available on the CNW Photo Archive website at Images are free to accredited members of the media.

For further information:

Pete Knights, WildAid Executive Director, (415)254-3174,

Samantha Brickman, Brickman Entertainment Group for WildAid, (416) 361-1444,