TreeHugger, an online environmental news publication, recently featured WildAid on its list of 'The 7 Biggest Celebrity Hits and Misses of 2011'. The article labeled WildAid's partnership with ambassadors Leonardo DiCaprio, Yao Ming, and Edward Norton, along with actors Ben Stiller, Scarlett Johansson and others, as its top celebrity environmental 'hit' of 2011.
In June of 2011, WildAid teamed up with the Natural Resources Defense Council and The Humane Society of the United States to solicit the support of prominent celebrities in composing and signing a joint letter to members of the California State Senate and to Governor Brown. The letter called for the passing of Assembly Bill 376, a statewide ban on the import, possession, and sale of shark fins.
The letter proved to be highly effective when California's Governor Brown signed Assembly Bill 376 into law this past October.