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WildAid Promotes Shark Conservation in the Heart of Times Square

WildAid is promoting their mission to end the illegal wildlife trade through public awareness campaigns with a 20’ x 26’ CBS “Super Screen” strategically positioned at 42nd St. between 7th and 8th Ave. in the heart of the Times Square Plaza.

Houston Rockets center and seven-time NBA All-Star Yao Ming continued his commitment to shark conservation with his PSA to ban the trade and sale of shark fin, which is running for the first two weeks of the campaign. The next two biweekly slots will be for an introduction of WildAid and a spot from Olympic swimmer Amanda Beard, also for shark conservation. This is part of an international campaign with current bus ads in San Francisco and over $100 million in donated media on Chinese television and on video billboards.

One focus of WildAid’s work in China and the United States is to ban the sale and trade of shark fin worldwide. Up to 73 million sharks are killed each year to supply restaurants with shark fin soup, a delicacy and cultural tradition in China. In too many cases fishermen practice the "finning" technique, in which they catch or net the sharks, chop off the fin and toss the shark's bleeding body back into the ocean, sometimes while the animal is still alive.

“While shark finning is banned in all U.S. waters, federal law does not prohibit the import of shark fins from other countries,” says Executive Director Peter Knights. Hawaii and Washington have banned shark fin, with a similar bill on the Oregon Governor’s desk. AB 376 would outlaw the possession, sale, trade and distribution of shark fins in California and is currently in the Senate.

This unique opportunity was made possible through the generosity of a donor.