Former table tennis star player Kong Linghui led a contingent of Chinese Olympic champions to feature in a set of public service messages on environmental and wildlife protection for the WildAid.
These high-impact videos, which were released on Thursday by the WildAid in Beijing, will be aimed at reducing demand for endangered wildlife and have included many Chinese Olympic champions, like Kong, Lou Yun, Zhang Yining, Zhan Xugang and Li Ting.
WildAid and Beijing AirMedia Advertising Co., Ltd. launched a press conference today titled, "When We All Come Together, We Can Do Anything". The conference, held for the signing ceremony between the two parties, officially kicked off their committed collaboration on environmental and wildlife protection.
A conservation group has warned that sharks could be extinct within a generation unless people lose their appetite for shark fin soup, Reuters reports.
WildAid today called on the Chinese government to act to protect several at-risk species - including Basking, Great White, and Hammerhead - which face increasing pressure as the country's taste for the soup grows with increased wealth.
Forest guards risk their lives everyday, and many are seriously injured or die in the line of duty across India each year. Shah Rukh highlights the challenges faced by forest guards in protecting India's wildlife and forests, in an exclusive ACAP public service message.
"We can't be like him, but if we come together and stop buying products from endangered species, we can help him. When we all come together, we can do anything."- Shah Rukh Khan