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The Story Behind the #JoinTheHerd Elephant

Since our Thursday launch of the #JointheHerd campaign at YearoftheElephant.org, we've received dozens of emails asking who took the iconic photo of a bull elephant now seen in tens of thousands of #JoinTheHerd photos online.

The photographer is Australian-born Shannon Benson, who gives us the backstory:

I was in an area called the Klaserie, which is part of the greater Kruger region of South Africa. It was an early morning drive, and as the sun was rising and we were considering heading back to camp, this majestic beauty appeared as if from nowhere. He confidently swayed his way toward the vehicle.

It was the largest bull elephant I had seen to date, and I was filled with awe, excitement and admittedly intimidation. This shot was captured just before I couldn't zoom back any further while trying to keep him within frame. After that I simply took some close up shots as he passed right by the Land Cruiser and continued on his way. After that I finally took a breath again!

Follow Shannon on Instagram at @shannon__wild

Protesters Target Hong Kong Restaurants Serving Shark Fin

With recent reports showing that a vast majority of Hong Kong restaurants continue to serve shark fin soup — often with no shark fin alternatives on the menu — protestors led by Hong Kong Shark Foundation and WildAid Hong Kong have stepped up efforts to expose the truth behind the delicacy. 

World Celebrities ‘Join the Herd’ to Fight for Africa’s Elephants

Actors, musicians, authors and athletes "joining the herd" Thursday on social media represent five continents and include Academy Award-winning actress Lupita Nyong’o, Yao Ming (former NBA star), Yoko Ono, Ian Somerhalder (Vampire Diaries) & Nikki Reed (The Twilight Saga), Alikiba (Tanzanian music artist), Lang Lang (virtuoso pianist), Maggie Q (Nikita and Scandal), Sir Trevor McDonald (British news presenter), Bo Derek (actress and longtime WildAid ambassador), Kristin Bauer (actress, HBO’s True Blood), Laurie David (American environmental activist), Tony Jaa (Furious 7), Amy Tan (author, The Joy Luck Club), and Li Bingbing (China’s most famous actress).

Launched internationally in both English and Mandarin, the campaign encourages anyone who cares about elephants to #JoinTheHerd by changing their social media profile photo at YearoftheElephant.org or even learn to say the greeting in Chinese. To coincide with the upcoming Chinese New Year, visitors to the website are encouraged to join a cast of celebrities in wishing their social media friends and followers a “Happy Year of the Elephant” — a new twist on welcoming the Chinese Zodiac’s Year of the Monkey on February 8.

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Latin American Stars Team Up to Protect the Galapagos

Invasive species pose one of the greatest threats to the conservation of the Galapagos Islands. That’s why WildAid has teamed up with the Ecuadorian Ministry of Environment and the Galapagos Biosecurity Agency on a four-month campaign to protect these unique islands from invasive species.

The campaign kicked off earlier this month with a Spanish-language PSA starring Ecuadorian actress and TV personality Érika Vélez, one of several new WildAid ambassadors from Latin America. Joining Miss Vélez on the campaign is the Ecuadorian TV personality and actor Efraín Ruales, the former Miss Ecuador and model Alejandra Argudo, and Henry Bayas, guitarist for the Galapagos band Sin Residencia.

Filmed on several different islands, these new PSAs feature stunning footage of the archipelago’s array of species: sea lions frolicking in the waves, seabirds swooping across the sky and marine iguanas sunning on the rocks.

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