BEIJING (September 22, 2016) — Today, on World Car Free Day, WildAid released the latest PSA series from our GOblue campaign to promote low-carbon transportation across China. The series of three ads features Chinese celebrity ambassadors including actress Gao Yuanyuan along with actor Jiang Jinfu and actor/singer Li Zhiting, advocating for bicycle transportation to combat air pollution and climate change. The PSAs and billboards appear in subway stations, airports and public spaces across China
Each celebrity PSA was filmed in a different city — Beijing (Gao Yuanyuan), Shanghai (Jiang Jinfu) and Guangzhou (Li Zhiting) — and features the stars riding bikes and walking as they encounter a unique and interesting side of their city that’s missed while in a car.
“I feel like I am a part of this city and getting out on a bike is a greener way to get around,” said Gao Yuanyuan in her Beijing-based PSA. “While it might not provide instant changes, I’m willing to do my minor part to help make my city a better place.”
Though banned for over 20 years as traditional medicine in China, rhino horn consumption has recently surged in countries such as Vietnam, where horn powder is marketed as a “cancer cure” to desperate patients who lack access to adequate medical care. It’s also used as a non-traditional “recreational drug” and hangover cure. Despite these new uses, rhino horn has no unique medical properties and is primarily composed of keratin, the same protein found in human hair and fingernails.
“Say No to Rhino Horn,” a three-year project of WildAid, African Wildlife Foundation and the Vietnamese nonprofit organization CHANGE, is working to dispel widespread myths of rhino horn’s potency by partnering with influential celebrities, entrepreneurs, media partners and religious leaders.
Over the past few months, our Vietnam team organized a nationwide effort to build support among Buddhist communities in speaking out against rhino horn trafficking and consumption. Supported by some of Vietnam’s most-respected monks, the campaign has attracted over 14,000 Buddhists across Vietnam, and has been featured on dozens of Buddhist popular media channels such as Giac Ngo (Buddhist Enlightenment) newspaper and Hoang Phap pagoda website.
SAN FRANCISCO (September 21, 2016) — Pangolins, the small, reclusive mammals unique for their armor of overlapping scales, are being driven to near extinction by unsustainable poaching and need stronger international protections in order to survive, according to a new WildAid report and dramatic video of pangolin poaching and trafficking released Wednesday.
WildAid’s new report, Pangolins on the Brink, identifies consumer demand for pangolin scales and meat as the primary driver of the eight pangolin species’ sharp decline throughout Africa and Asia. Despite this, pangolins are not protected under Appendix I of the UN Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), which prohibits commercial trade. Officials will consider multiple proposals that call for uplisting pangolins to Appendix I at the CITES Conference of the Parties 17, which begins Friday in Johannesburg, South Africa.
It may come as a surprise to most people that the world’s most illegally traded mammal — far surpassing the poaching and trafficking rates of elephants, rhinos and other high-profile species — is a solitary, nocturnal, scale-covered creature they’ve likely never heard of: the pangolin, commonly known as the “scaly anteater.”
Over the past few years, a growing number of shipping companies and airlines have stepped up to save sharks in one simple yet powerful way: banning shark fin shipments. Multi billion-dollar industry leaders including UPS, Cosco and American Airlines have all clarified their cargo policies to prohibit such shipments.
Now, global advocates are turning their attention to one powerful hold-out: FedEx. Over the weekend, WildAid and our campaign Shark Savers teamed up with Oceanic Preservation Society to support a series of protests at FedEx locations from Hong Kong to Boston urging the company to adopt a fin-free policy.