On the eve of the International Wildlife Trade Conference in Hanoi, WildAid united more than 100 prominent Vietnamese business leaders with a pledge to never consume rhino horn or other illegal wildlife products. In a show of solidarity, the nation’s top business leaders joined our call and urged stronger enforcement and more effective wildlife conservation action.
Consumer demand for rhino horn in Vietnam has fueled crisis-level rhino poaching in South Africa. That’s why WildAid Ambassador Sir Richard Branson to fly to Ho Chi Minh City last year for the launch of “Pledge on Wildlife Conservation and Ending Demand for Rhino Horn in Vietnam” with an elite and influential group of business leaders. Since then, another 75 top CEOs and over 250 executives have also signed on.
The growing corporate support in Vietnam to end the rhino horn trade is a clear signal to private citizens that consumption must end. To ensure that their message is heard, WildAid published the list of business leaders who took the pledge with full-page advertisements in leading publications. Our Vietnam team has also been busy producing a microsite that is being promoted throughout the country supported by our continued efforts to share public service announcements and prominent billboards in major cities.