HANOI (July 29, 2016) — Celebrities and leaders from across Vietnam are speaking out to save pangolins, the world’s most-trafficked mammals, with the launch of a new WildAid campaign to be broadcast throughout the nation.
Native to Asia and Africa, pangolins are small insectivores that are unique among mammals for their large, overlapping scales made of keratin — the same protein found in human hair and fingernails. Consumer demand for pangolin scales (used in Traditional Chinese Medicine) as well as pangolin meat have led to rampant poaching to meet consumer demand in China and Vietnam.
Using WildAid’s proven strategies to reduce consumer demand for shark fin, elephant ivory and rhino horn, the new campaign features a coalition of celebrities, government representatives, diplomats, business leaders and media partners who speak out against the pangolin trade and urge consumers not to buy pangolin products.
Continue reading ...