Last week, a who’s who of Vietnamese celebrities and Vietnam Idol alumni appeared on VTV for “The Call of the Wild,” a two-hour special to raise awareness about the fate of Africa's rhinos, relentlessly targeted by poachers for their horns.
The special was aimed at Vietnamese youth, who are highly influential in calling on older generations to reject the consumption of rhino horn, considered by many to be luxury item due to beliefs that when ground into a powder and ingested, it can improve health, cure disease and even prevent hangovers.
This special was part of “Stop Using Rhino Horn,” a three-year campaign launched in 2014 by WildAid and African Wildlife Foundation to educate and persuade the people of Vietnam, one of the world's largest markets for rhino horn. Our goals are to raise awareness of the rhino poaching crisis, to support Vietnamese lawmakers in strengthening enforcement efforts and to measurably reduce consumer demand for rhino horn.
WildAid Vietnam writes of the VTV special:
We believe that music has the power to guide young people to become ambassadors for nature who will protect rhinos as well as other endangered species, and preserve Vietnam’s natural heritage for future generations.
Through this event, the Stop Using Rhino Horn campaign also hopes to contribute to improving the image of Vietnam in the eyes of international communities, by conveying a positive image of young people in Vietnam taking action for nature conservation and contributing to the country’s sustainable development.
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