Pledge About

News

‘Ivory Free’ Bus Billboards to Continue Reducing Demand in Hong Kong

This month, WildAid rolls out its first ever large scale public awareness campaign in Hong Kong on a fleet of about 80 double decker buses. The faces of Chinese celebrities Yao Ming, Li Bingbing, Lang Lang as well as Thai actor Tony Jaa can currently be seen carrying the ‘Ivory Free’ message to the Hong Kong public. The Kowloon Motor Bus Company buses also urge support for an ivory ban proposed by Chief Executive Leung Chun-ying.

WildAid Protects Endangered Sea Turtles in Ecuador

Last month, hundreds of female sea turtles left the safety of the sea to lay thousands of eggs along Ecuador's coast. Park rangers in the Pacoche marine protected area (MPA) have begun patrolling miles of beaches to identify, protect and tag nests with educational materials to prevent predation.

Continue reading ...

In China, 'Hairy Nose' PSA Fights Smog with Humor

BEIJING (February 25, 2016) — Air pollution in China is unavoidable. Last year, 366 out of 366 cities surveyed failed to meet World Health Organization air quality standards, including Beijing. So perhaps it’s unsurprising that a recent WildAid report found that over 90% of Chinese are concerned about air pollution. 

The Herd is Growing

From Ellen DeGeneres to Lupita Nyong'o and Lang Lang, we are blown away by the global support for the #JoinTheHerd campaign to make this the Year of the Elephant, when we put an end to the ivory trade and allow elephant populations to recover. 

Pangolins: The Movie

Happy World Pangolin Day!

And what, you may ask, is a pangolin?

Also known as “scaly anteaters,” pangolins are small mammals primarily distinguished by hard, overlapping scales made of keratin, the same protein that constitutes human hair and fingernails. Found in Asia and sub-Saharan Africa, pangolins are solitary animals that use their extraordinarily long tongues to probe for ants and termites in mounds and decaying logs. 

Pages