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Chinese Basketball Hero, Yao Ming Acts to Saves the Sharks

Basketball star and China's most popular figure, Yao Ming, today launched a new stage in a hard-hitting campaign to save the world's fast dwindling shark populations. Featuring a new public service announcement (PSA) and major billboard campaign with international conservation group WildAid. Yao timed the launch to take place the day before the first game of Shanghai Sharks basketball team, which he recently assumed control over.

Buy a billboard in China. Strike a blow against shark fin soup!

Demand for shark fin soup in Asia is the number one reason why shark populations are plummeting throughout the world.

Now you can take advantage of an unprecedented opportunity to make a direct impact in the fight to save sharks.

Shark Savers and WildAid are collaborating on a multi-media campaign in China targeting the consumers of shark fin soup.

Chinese belly-gods warn: Eating shark fins to have ecological, health consequences

A London-based environmental advocate warned Monday that preying on sharks merely for the fins will not only harm the ecological system, but may also be bad for the health of consumers.

Steve Trent, president of U.S.-headquartered Wild Aid, said it was important for China, the world's largest consumer of shark fins, to promote public awareness of the protection of this animal which is feared on the verge of extinction.

New Tools In The Fight Against Illegal Fishing

Newly installed satellite-based vessel monitoring system (VMS) has proved its worth already by leading to the arrest of illegal fishermen. The state-of-the-art system was financed and installed on May 20th,2009 by WildAid, Conservation International, the Walton Family Foundation, and Resorts World at Sentosa in cooperation with the Galapagos National Park Service and represents the culmination of three years of work.

WildAid's Galapagos Program featured as an Interactive Game

Every year in the Galapagos Island, poachers illegally kill thousands of sharks, a practice that has brought sharks in the region to the edge of extinction. Elf Island, the virtual world that empowers kids to make a difference in the real world through online game play, this week announced its second GoodQuest,Ô challenging kids around the world to help protect these endangered animals through a partnership with WildAid, a non-profit working to stop the illegal "fining" of sharks in the Galapagos.

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