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Sir Richard Branson Urges Costa Rica to Ban Shark Fin Imports

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This week, Richard Branson and former Costa Rica president, José María Figueres Olsen, urged Costa Rica President Laura Chinchilla Miranda, in an open letter, to sign a Presidential Decree prohibiting the importation of all shark fins into Costa Rica.

WildAid Completes Assessment of Key Marine Protected Areas in Indonesia

In an effort to further combat illegal fishing, WildAid conducted a marine enforcement assessment of two No-Take Zones (NTZs) in Southeast Misool, Indonesia, one of the most biologically diverse areas on the planet. The report provides concrete recommendations to strengthen operations, improve compliance, and lower operational costs.

Calgary Alderman Announce Shark Fin Ban By-law

Today, Calgary Alderman Brian Pincott made public a proposed bylaw to ban shark fin products, coinciding with the release of an opinion poll showing that 88% of respondents stating an opinion were supportive of such a move.

“The motion by Alderman Pincott is the latest positive step in the growing campaign to end this unsustainable trade,” said Rob Sinclair, Executive Director of WildAid Canada. “This is yet another example of Canadian municipalities taking action to counter this global threat.”

Sir Richard Branson Promotes the Business of Saving Sharks

This week, Sir Richard Branson, founder of Virgin Group and Virgin Unite, joined WildAid to swim with 300 whale sharks off the coast of Cancun to demonstrate that the economic benefits of shark tourism can drastically outweigh the value derived from killing a shark for its fins -- the lifetime economic value of a single whale shark can exceed US$2 million, compared to a few hundred dollars to kill the same shark for its fins.

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