TreeHugger, an online environmental news publication, recently featured WildAid on its list of 'The 7 Biggest Celebrity Hits and Misses of 2011'. The article labeled WildAid's partnership with ambassadors Leonardo DiCaprio, Yao Ming, and Edward Norton, along with actors Ben Stiller, Scarlett Johansson and others, as its top celebrity environmental 'hit' of 2011.