JOHANNESBURG (May 4, 2016) – Prominent South African celebrities have come together to launch a campaign for decisive action to solve the rhino poaching crisis that the nation has grappled with since 2008.
The campaign features well-known South African personalities such as DJ Fresh, Springbok rugby player Tendai “Beast” Mtawarira, comedian Marc Lottering, actress Masasa Mbangeni, DJ Poppy Ntshongwana, Super Rugby players Siya Kolisi, Scarra Ntubeni and Joe Pietersen and model-entrepreneur Maps Maponyane, many of whom visited the bush to see wild rhinos for the first time as part of the campaign.
“There’s a common belief in conservation and government circles that only wealthier, white people are concerned with rhino and the future of wildlife, but our research shows that conservation is strongly supported by people of all races and incomes," said WildAid CEO Peter Knights. "Conservation is a unifying issue in an often deeply divided country. You don’t need money to care about wildlife; your voice matters, too.”
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