BANGKOK (14 June 2016) — International martial arts actor Tony Jaa (Furious 7, Ong-Bak 3) and Thai National Football Team Coach “Zico” Kiatisuk Senamuang will lead an all-star team of celebrity ambassadors calling for an end to Thailand’s ivory trade, one of the world’s largest.
The new campaign, created by WildAid and WWF-Thailand and launched Monday, highlights the impact of the Thai ivory trade on elephant poaching in Africa, where an estimated 33,000 elephants are killed each year for their tusks. Public service announcements and print billboards will be widely distributed throughout the country, from BTS SkyTrain stations in Bangkok to several national TV channels and multiple social media platforms. WATCH: Tony Jaa’s new PSA for WildAid and WWF-Thailand. This PSA was produced by WildAid with the support of WWF, African Wildlife Foundation and Save the Elephants.
The ivory trade has been banned in the United States, and proposed bans in China and Hong Kong are in motion, leaving Thailand alongside Japan as the largest remaining markets. Thailand also plays a key role as a transit point for smuggled ivory: Current Thai law allows trading of ivory from domesticated Thai elephants, but conservationists are concerned that illegal African ivory is laundered through this loophole.
Thailand made several major illegal ivory seizures last year: Since October 2015, Thai customs has made four seizures of ivory originating from Africa, totaling more than 800 kilograms. The latest seizure in April 2016 was more than 300 kilograms.
“With historic announcements from the US, China and Hong Kong to shut down their ivory markets, the time has come for Thailand to join the herd and do its part to save Africa’s elephants,” said WildAid CEO Peter Knights.