Though banned for over 20 years as traditional medicine in China, rhino horn consumption has recently surged in countries such as Vietnam, where horn powder is marketed as a “cancer cure” to desperate patients who lack access to adequate medical care. It’s also used as a non-traditional “recreational drug” and hangover cure. Despite these new uses, rhino horn has no unique medical properties and is primarily composed of keratin, the same protein found in human hair and fingernails.
“Say No to Rhino Horn,” a three-year project of WildAid, African Wildlife Foundation and the Vietnamese nonprofit organization CHANGE, is working to dispel widespread myths of rhino horn’s potency by partnering with influential celebrities, entrepreneurs, media partners and religious leaders.
Over the past few months, our Vietnam team organized a nationwide effort to build support among Buddhist communities in speaking out against rhino horn trafficking and consumption. Supported by some of Vietnam’s most-respected monks, the campaign has attracted over 14,000 Buddhists across Vietnam, and has been featured on dozens of Buddhist popular media channels such as Giac Ngo (Buddhist Enlightenment) newspaper and Hoang Phap pagoda website.
Continue reading ...