Denver Nuggets star and one of the hottest young NBA players, Carmelo Anthony gives endangered animals a voice by starring in a new WildAid public service announcement to raise awareness of the illegal demand for endangered species parts and products. The illegal wildlife trade, now estimated by Interpol to be worth $10 to 20 billion a year, has drastically reduced numerous wildlife populations and has some teetering on the brink of extinction – all because of growing consumer demand.
Washington, April 21: WildAid Board member and Actress Bo Derek, who has been very active in promoting Veteran's Afffairs and horse protection in the US, was appointed U.S. special envoy of the Secretary of State for Wildlife Trafficking Issues in a ceremony at the State Department. Derek said she was honored to accept such a "daunting" role and to do her part to help raise awareness of wildlife issues. WildAid Director Peter Knights also spoke at the ceremony and presented WildAid public service announcements to the gathered audience.
A struggling park halfway across the world has turned to Sequoia National Park for help in preserving a war-torn region that covers thousands of acres of rain forest and is home to some of the last Asian elephants and Asiatic bears on Earth.
Cambodia's Samlaut park was a Khmer Rouge stronghold until 10 years ago, and today its future is threatened by poachers, loggers and public indifference.
In its August issue, Vanity Fair features a sixteen-page article entitled, “Agony and Ivory,” which depicts the extreme brutality and danger of the ever-growing Ivory Trade and its devastating impact on our world’s elephants. Long-time and highly acclaimed elephant conservationist, Iain Douglas-Hamilton, mentions WildAid’s vital work in the public awareness sector through partnerships with celebrity ambassadors such as Jackie Chan and Yao Ming.