Pledge About

Jackie Chan

Bo Derek in Kelowna for WildAid

Actress and model Bo Derek was in Kelowna this weekend promoting her work with conservation organization WildAid.

The star studded organization believes celebrities are often more effective at raising awareness than government organizations alone.

A recent public service announcement against shark-fin soup in China starring actor Jackie Chan and basketball player Yao Ming reached over one billion viewers, says Derek.

Bigger Bite Needed into Appetite for Shark Fin Soup

Campaigns featuring some of China’s biggest celebrities, including basketball star Yao Ming and actor Jackie Chan, have persuaded some Chinese to think twice about eating shark fin soup. But changing attitudes about the centuries-old delicacy, a large contributor to decimated shark populations, continues to be a challenge.

For many Chinese, the soup, which dates back the Ming Dynasty, is considered a matter of wealth and prestige, often featured at weddings and banquets. Some also believe shark fin has medicinal value, despite a lack of scientific evidence.

Whale Shark Swallows Boat Whole...

 …not really.

Though this image was not doctored in any way, everyone on the boat is safe and sound.  This photo was taken on a recent trip to Mexico, where WildAid's Executive Director, Peter Knights, and a handful of supporters including Sir Richard Branson, swam with hundreds of whale sharks. 

2011-07-18at10-43-10-33611_0.jpg

Pages