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Lupita Nyong'o Joins Kenyan Celebrities for New Wildlife Campaign

Lupita Nyong'o in Kenya's Amboseli National Park (Kristian Schmidt for WildAid)

NAIROBI (April 27, 2016) — In the run up to the world's largest-ever ivory bonfire, to be conducted by the Kenya Wildlife Service (KWS) this weekend, popular Afro-pop band Sauti Sol and local radio personality Caroline Mutoko have launched an anti-poaching “hearts and minds” campaign with Oscar-winning actress Lupita Nyong'o.

Kenya-based African Wildlife Foundation (AWF) and WildAid’s “Poaching Steals from Us All” campaign uses public service announcements, documentary shorts, billboards and social media to urge support for conservation and reporting of wildlife crime. With an initial focus on elephants, the campaign will grow to cover other threatened species, such as lions, rhinos and vultures.

"Many of us know about the poaching crisis, but too many assume that someone else — the government or a conservation group — will take care of it," said Daudi Sumba, Vice President of Program Design for AWF. "If we lose our elephants and other wildlife to this threat, it will not be because we lacked the knowledge or tools to save them, but because we all failed to take ownership of our wildlife heritage. None of us can afford to be bystanders when so much is at stake." 

Lupita Nyong'o visits The David Sheldrick Wildlife Trust's Nairobi Elephant Orphanage