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Yao Ming

Yao Ming Says No to Ivory and Rhino Horn

WildAid and Yao Ming, along with Save the Elephants and African Wildlife Foundation, are targeting the consumption of ivory and rhino horn in China. In August 2012, Yao spent 12 days on a fact-finding mission in Kenya and South Africa filming a documentary to be aired in partnership with NHNZ later this year. Yao met wild elephants before encountering the bodies of five poached elephants in Kenya and a poached rhino in South Africa. He also visited local school children, whose education is funded through wildlife tourism revenue, and conservationists and government officials working to protect elephants and rhinos. Footage and stills from his trip were released together with a series of public service announcements informing consumers, "When the buying stops, the killing can too." WildAid thanks Ol Pejeta Conservancy and Virgin Atlantic for their support of Yao's Africa trip.

Yao Ming Says No to Ivory and Rhino Horn

Today, former NBA star and Chinese icon, Yao Ming, launched a major public awareness campaign targeting consumption of ivory and rhino horn in China in partnership with WildAid, Save the Elephants, African Wildlife Foundation, and the Yao Ming Foundation.

Yao Ming Heads to Africa to Document Rhino and Elephant Poaching Crisis

Former NBA star and WildAid Ambassador, Yao Ming

Former NBA star and WildAid Ambassador, Yao Ming, heads to Africa to document the poaching crisis facing rhinos and elephants, as a result of Asian demand for rhino horn and ivory.  

Check out Yao's blog to follow his journey.

WildAid Lands on TreeHugger's Best of 2011 List

TreeHugger, an online environmental news publication, recently featured WildAid on its list of 'The 7 Biggest Celebrity Hits and Misses of 2011'. The article labeled WildAid's partnership with ambassadors Leonardo DiCaprio, Yao Ming, and Edward Norton, along with actors Ben Stiller, Scarlett Johansson and others, as its top celebrity environmental 'hit' of 2011.

Call to Ban Shark Fins Gains Support of Some Big Fish

On both sides of the world, the movement to ban the trade and sale of shark fin products has gained an impressive roster of noteworthy supporters including Leonardo DiCaprio, James Cameron, Wolfgang Puck, Gordon Ramsey, Richard Branson, Yao Ming, Mario Batali, Edward Norton, and Chinese billionaire Zhang Yue.

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