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Tens of millions reached on World Rhino Day 2017

A series of awareness campaigns from WildAid and partners released on World Rhino Day have reached tens of millions of people worldwide, predominately in rhino horn demand countries China and Vietnam.

Early indications show that recent awareness-raising campaigns are making a difference. The number of people in China who think that poaching is a serious or very serious threat to rhinos has risen from 74% in 2012 to almost 94.6% in 2017.

Additionally, WildAid's recent survey in Vietnam shows that our ongoing campaign has helped to reduce the belief that rhino horn has medicinal benefits. Now fewer than 10% of Vietnamese people surveyed believe that rhino horn can cure cancer, down from almost 35% in 2014. At the same time, awareness that rhino horn is made of keratin, the same substance as hair and fingernails, increased from 19% in 2014 to 68% in 2016.

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Chinese Celebrities Urge Public to Adopt Low-carbon Transportation for World Car Free Week

Today, in celebration of World Car Free Week, WildAid released the latest PSA series from its GOblue campaign to promote low-carbon transportation across China. 

The series of TV and billboard ads feature Chinese actress Dilraba Dilmurat and actor Zhang Binbin advocating for low-carbon transportation, including bicycling, to combat air pollution and climate change. The PSAs and billboards will appear on television, online and in subway stations, airports and public spaces across China beginning this week. 

The new GOblue campaign encourages low-carbon transportation in everyday life. In this ad, Dilraba Dilmurat and Zhang Binbin are representative of the vibrant young people across the country that run, use bicycles, skateboards, scooters, and more to shop, work and play. Instead of being stuck in traffic, the celebrities are immersed in the urban landscape allowing them to savor the surprises of the city and embody the campaign slogan, "car free is care free."

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Ma Weidu Speaks Out Against Rhino Horn Collectables on World Rhino Day

Media and conservation groups joined renowned Chinese antiques collector Ma Weidu on World Rhino Day to release a new campaign to protect rhinos. Hosted by National Geographic's Traveler magazine along with the African Wildlife Foundation (AWF) and WildAid, the "Travel for Earth" event focused on ecotourism, highlighting experiences to see rhinos.

Ma Weidu is the premier antique collector and appraiser in China. He is also an esteemed author and opened China's first private museum, Guanfu Museum. In the new PSA, Ma Weidu shows the brutal truth behind these beautiful collectables, and that antique collectables should be an extension of culture, not a force of destruction.

Ma Weidu noted that "in the course of collecting cultural items, I've realized that though these items are historical, they can have a significant impact on the world today. I have not only pledged to no longer purchase any ivory or rhino horn items, I'm also persistently conveying the message that if we must choose between protecting wildlife or cultural collectables, wildlife is far more important."

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Thais go #IvoryFree with WildAid and USAID

Celebrities, business leaders, politicians, sports stars and other influential Thais nationwide are joining the #IvoryFree campaign, a social media movement and pledge to never buy, use or give ivory as gifts. 

More than 100 Thai celebrities and some of the country's most influential personalities have joined WildAid and USAID Wildlife Asia's joint campaign, called "I am #IvoryFree," to deter the purchase of ivory in Thailand.

View the campaign.

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