Pledge About

China

China

China is the largest consumer of endangered wildlife parts and products. The already unsustainable Chinese market for many wildlife species is growing. Current projections suggest that around 250 million new Chinese “middle class” consumers will enter the market over the next decade.  The combination of old customs and traditions (culinary, medicinal, etc.) with new money, conspicuous consumption and powerful new aspirations are driving a massive expansion in the use of wildlife parts and products in China.

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