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Beyond Cecil: Africa's Lions in Crisis

Beyond Cecil: Africa's Lions in Crisis

On World Lion Day 2017, Africa’s Lions Face Crisis

Two years after the illegal killing of Cecil the lion in Zimbabwe put lions into world headlines, Africa’s lions face a continuing crisis.

Over the past two decades, the African lion population has declined by an estimated 43%, with only 20,000 lions remaining across the entire continent. Habitat loss, poaching for bushmeat, and conflict with livestock owners are the primary killers of Africa’s lions today. Compared to trophy hunting, these threats combined are estimated to kill five to ten times as many lions each year. 

Lupita Nyong'o Joins Kenyan Celebrities for New Wildlife Campaign

Lupita Nyong'o in Kenya's Amboseli National Park (Kristian Schmidt for WildAid)

NAIROBI (April 27, 2016) — In the run up to the world's largest-ever ivory bonfire, to be conducted by the Kenya Wildlife Service (KWS) this weekend, popular Afro-pop band Sauti Sol and local radio personality Caroline Mutoko have launched an anti-poaching “hearts and minds” campaign with Oscar-winning actress Lupita Nyong'o.

Kenya-based African Wildlife Foundation (AWF) and WildAid’s “Poaching Steals from Us All” campaign uses public service announcements, documentary shorts, billboards and social media to urge support for conservation and reporting of wildlife crime. With an initial focus on elephants, the campaign will grow to cover other threatened species, such as lions, rhinos and vultures.

"Many of us know about the poaching crisis, but too many assume that someone else — the government or a conservation group — will take care of it," said Daudi Sumba, Vice President of Program Design for AWF. "If we lose our elephants and other wildlife to this threat, it will not be because we lacked the knowledge or tools to save them, but because we all failed to take ownership of our wildlife heritage. None of us can afford to be bystanders when so much is at stake." 

Lupita Nyong'o visits The David Sheldrick Wildlife Trust's Nairobi Elephant Orphanage

Support Kenya: Watch The Ivory Burn Live on April 30

On Saturday, April 30, Kenya Wildlife Service will host the largest ivory burn in history — a bold statement against elephant poaching, and one we hope will mark the beginning of the end for the global ivory trade, which kills an estimated 33,000 elephants every year.

WildAid will be bringing these historic events to a worldwide audience through social media, and we invite you to watch it live.

Our coverage of the event will be carried live via Twitter on Saturday at 3pm in Nairobi (8am in New York), with highlights posted throughout the weekend. In China, WildAid’s Beijing-based team will also be hosting a live mobile stream of The Ivory Burn, as well as projecting a message of support to Kenya onto one of the largest video screens in the world, located in Shanghai’s Bund district.

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