NAIROBI (April 27, 2016) — In the run up to the world's largest-ever ivory bonfire, to be conducted by the Kenya Wildlife Service (KWS) this weekend, popular Afro-pop band Sauti Sol and local radio personality Caroline Mutoko have launched an anti-poaching “hearts and minds” campaign with Oscar-winning actress Lupita Nyong'o.
Kenya-based African Wildlife Foundation (AWF) and WildAid’s “Poaching Steals from Us All” campaign uses public service announcements, documentary shorts, billboards and social media to urge support for conservation and reporting of wildlife crime. With an initial focus on elephants, the campaign will grow to cover other threatened species, such as lions, rhinos and vultures.
"Many of us know about the poaching crisis, but too many assume that someone else — the government or a conservation group — will take care of it," said Daudi Sumba, Vice President of Program Design for AWF. "If we lose our elephants and other wildlife to this threat, it will not be because we lacked the knowledge or tools to save them, but because we all failed to take ownership of our wildlife heritage. None of us can afford to be bystanders when so much is at stake."
Lupita Nyong'o visits The David Sheldrick Wildlife Trust's Nairobi Elephant Orphanage
On Saturday, April 30, Kenya Wildlife Service will host the largest ivory burn in history — a bold statement against elephant poaching, and one we hope will mark the beginning of the end for the global ivory trade, which kills an estimated 33,000 elephants every year.
WildAid will be bringing these historic events to a worldwide audience through social media, and we invite you to watch it live.
Our coverage of the event will be carried live via Twitter on Saturday at 3pm in Nairobi (8am in New York), with highlights posted throughout the weekend. In China, WildAid’s Beijing-based team will also be hosting a live mobile stream of The Ivory Burn, as well as projecting a message of support to Kenya onto one of the largest video screens in the world, located in Shanghai’s Bund district.
Hong Kong lawmaker Elizabeth Quat, a leading voice for dismantling one of the world's biggest commercial ivory markets, is currently in Africa to engage in field studies and talks with officials in Kenya, Tanzania and Zambia. This is Quat’s second visit to Africa in less than a year at the invitation of WildAid and partner conservation groups. On this trip, she recently met with Richard Bonham, head of the conservation group Big Life Foundation founded by photographer Nick Brandt, to discuss the elephant and rhino poaching crisis embroiling the continent.
Upon arriving in Kenya, Quat was informed about the latest brazen poaching incident: On the morning of July 28, a patrol team found the bodies of five poached elephants — a mother and four offspring — in Tsavo West National Park. Two suspects have since been arrested.
China’s top actress and United Nations Environment Programme (UNEP) Goodwill Ambassador, Li Bing Bing, is joining the world’s largest wildlife awareness campaign against the ivory and rhino horn trade in a series of public service announcements beginning with “War.” The screen star will appear in five live action spots currently being scheduled to air throughout China as part of the “Say No To Ivory and Rhino Horn” Campaign.