Eating less meat and using green transport can save the planet

Global carbon emissions reached an all-time high in 2018, a disturbing milestone that indicates the need to take strong action to prevent the worsening effects of climate change.  Across the globe, state and non-state actors alike have come together to empower individuals to mitigate climate change by educating consumers on how daily choices, whether on energy use, food choice, or transportation, have an impact on the environment and on climate change. WildAid has taken its demand reduction approach to climate mitigation and works with local stakeholder partners to encourage sustainable, low-carbon lifestyles that help limit the impact of individual emissions on climate change.

  • 15%
    Meat production is responsible for almost 15% of the world’s GHG emissions. Americans and Australians eat the most meat per capita (200 lbs), and China consumes 28% of the world’s meat and dairy products
  • 1/3
    China produces almost one-third of the world’s CO2 emissions, and is providing climate leadership by committing to peak emissions by 2030
  • 1 million
    Air pollution kills over 1 million people a year in China, and over 4 million people globally

Making an impact

The world’s population is growing by over 80 million every year, along with the rapid expansion of a middle class that has shifted global consumption patterns.  Growing wealth often leads to increased consumption and aspirations towards unsustainable, Western-propagated ideals of big cars, bigger houses, and diets dominated by meat and dairy products. This drive to consume will have serious and perhaps irreversible consequences for sustainability and our planet.

WildAid has joined the climate fight by harnessing our proven communications strategies and strong local media and government partnerships to promote sustainable choices.  Currently, WildAid spearheads two climate mitigation campaigns — GOblue and Shu Shi 蔬食 – and will continue to seek global opportunities to leverage our consumer choice platform.

GOblue aims to reduce air pollution and mitigate climate change by reducing car emissions and encouraging low-carbon transport in urban cities, whether walking, bicycling, carpooling, new energy vehicles, or public transit. We do this through multiple national award-winning PSA and billboard campaigns, as well as by hosting multiple events with local partners, including bike sharing services, shopping centers, cinema chains, and government transportation bureaus. These campaigns have earned 1.5 billion potential views and our events successfully draw thousands of commuters, cyclists, and families out of their cars and outside to explore their cities and enjoy car-free living.

WildAid’s Shu Shi 蔬食 (less meat, more vegetables) campaign advocates for a diet with reduced meat to curb the significant greenhouse gas emissions caused by intensive agricultural production of meat. This campaign also supports the Chinese Nutrition Society’s health-conscious dietary guidelines calling for a 50% meat reduction in personal diets. These colorful, positive PSA and billboard campaigns reach tens of millions of people, creating awareness on a mass scale. Additionally, we work with national restaurant chains, luxury shopping centers, and other partners to provide more vegetarian and reduced meat meal options, supporting sustainable diet choices.