Be Ivory Free
To Save Africa’s Endangered Elephants
33,000 African elephants are killed per year for their ivory. The elephant populations of West and Central Africa have been devastated, herds have been targeted in East Africa and the crisis is spreading south.
The Ivory Free campaign aims to highlight the horrific impact ivory poaching has on elephant populations in Africa, encourage people not to buy ivory, and help governments further strengthen their enforcement of illegal ivory shipments passing through to other markets. Campaign mass communications include billboard and video public service announcements, along with social media efforts and a web app for individuals to declare themselves “Ivory Free”. Our messaging has been deployed in primary countries of high consumption and demand, such as the US, China, Vietnam, and Thailand. We seek to dispel long standing beliefs about ivory and build public support to end demand for ivory products.