On World Pangolin Day, WildAid CEO Peter Knights spoke with CNN’s Natalie Allen about the illegal pangolin trade and the dangers of wildlife markets. The Chinese government has been using the slogan, ‘no trading no killing,’ a variation of ‘When the Buying Stops, the Killing Can Too,’ to encourage people to stop wild animal consumption. Working with our partners in media and the government, we will continue to amplify messages in China and Vietnam to end the consumption of pangolin meat and scales, establishing this a societal norm.
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WildAid is a non-profit organization with a mission to protect wildlife from illegal trade and other imminent threats. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $308 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
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