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Timed for Lunar New Year, WildAid and CHANGE are reminding Vietnamese citizens to forgo endangered wildlife products or face up to 15 years in prison under the country’s revised Penal Code. The holiday, which falls on Jan. 25 and spans 16 days, is a time for giving gifts to express respect and affection. However, it has been used to give illegal gifts of rhino horn, elephant ivory, and pangolin scales. Public engagement has been impressive, reaching more than 1 million Vietnamese people, earning more than 70,000 social media interactions, and making national headlines.

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Wildlife trafficking is a multi-billion dollar criminal industry

Driven by demand in expanding economies, the illegal trade in wildlife products threatens the survival of endangered species. WildAid’s programs persuade consumers to stop buying illicit products like ivory, rhino horn and shark fin soup. We also work with leaders, partners and communities to protect marine reserves, reduce climate change impacts, and increase support for conservation.

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