Be Ivory Free


33,000 African elephants are killed per year for their ivory. The elephant populations of West and Central Africa have been devastated, herds have been targeted in East Africa and the crisis is spreading south.
Join with people from China, the United States and around the globe in taking the Ivory Free pledge. Be IVORY FREE and do your part to end the massacre of Africa’s elephants.


I pledge to join with others around the globe to never buy or accept ivory.


I pledge to spread the word to save Africa’s remaining elephants.


I pledge to support government actions to end the ivory trade.


I pledge to be part of the solution.


I pledge to live IVORY FREE.

20747 people have taken the pledge


As recently as the 1930s and 1940s, there were between 3 and 5 million elephants in Africa. Today, there are only around 470,000 left.
These beautiful animals are being massacred for their tusks to feed the illegal black market for ivory. China, Hong Kong, Thailand and the United States are among the largest markets and WildAid is directly targeting demand in those countries. The good news is that ivory can be substituted with ethical, sustainable alternatives, and if legal loopholes are closed we can help solve Africa's poaching crisis.
Live IVORY FREE and join Yao Ming, Jackie Chan, Prince William, David Beckham and Chinese business leaders.
By being IVORY FREE, you:
  1. Defund the ivory trade and the terrorists and criminal gangs that profit from it.
  2. Become part of a movement that puts the lives of elephants above the desire for status symbols.
  3. Tell the world where you stand and help to stigmatize the trade.

Add your voice to tell lawmakers to close loopholes that allow the “legal” ivory trade to provide cover for poached ivory and a mixed message to potential consumers. 


Kristian Schmidt for WildAid

Academy Award-winning actress Lupita Nyong’o, who stars in the upcoming Star Wars: Episode VII, recently traveled to Kenya where she announced her ambassadorship with WildAid and the Ivory Free campaign!
Ms. Nyong’o spent time in Amboseli National Park with the Amboseli Trust for Elephants and at The David Sheldrick Wildlife Trust’s Nairobi elephant orphanage, meeting with local conservationists and filming messages for international distribution. These messages are designed to raise awareness of the elephant-poaching crisis and to reduce the demand for ivory in consuming markets. Ms. Nyongo also met with Kenya-based African Wildlife Foundation and Save the Elephants who partner on these projects, as well as representatives of Wildlife Direct, and Ol Pejeta and Lewa Conservancies — all groups active in combatting poaching in Kenya.
“Brave and dedicated people are giving their lives to protect our elephants,” Ms. Nyong’o said. “They need all of our support, from people in the United States and Asia by not buying ivory, and from Kenyans in supporting anti-poaching by reporting wildlife crime. Poaching undermines national security and endangers jobs and community support derived from tourism.”


Ivory Free Unisex 100% Cotton Crewneck Tee. Unisex. Eco-printed in San Francisco.

In honor of the #IvoryFree campaign to save elephants by encouraging people around the world never to buy, give or receive ivory products, Montreal-based jewelry line Vargas Goteo is offering a limited-edition collection of ethically sourced, conflict-free pieces featuring Ivory Free's iconic tusk logo.
30% of proceeds will benefit the Ivory Free campaign. View the collection here!


Chinese film icon and WildAid Ambassador Li Bingbing joined the Ivory Free campaign. At the December 5 press conference, Li presented her new public awareness video and print media campaign. The ad will appear on television and on screens in airports, train stations and street-level electronic billboards, and, through a partnership with Wanda Cinemas, on 1,300 screens in 150 theatres across China. Print advertisements are on display now at 107 placements throughout Beijing airport and Shanghai's two airports.

Cheung Kong Graduate School students and alumni have also kicked off an entrepreneur signature campaign to get business leaders to take the Ivory Free pledge as a continuation of WildAid's outreach to China's business elite. More than 100 famous entrepreneurs, including Liu Chuanzhi, Chairman of Lenovo, Yu Minghong, CEO of New Oriental Education & Technology Group, Feng Lun, Chairman of Vantone Group and Ma Yun, Chairman of Alibaba Group, have joined the campaign.


Join NBA legend Yao Ming on a fact-finding mission to Africa. Saving Africa’s Giants follows Yao as he visits Africa for the first time. He meets wild elephants, local people and the rangers that risk their lives in the ivory war; experiences Kenya’s underground vault filled with thousands of confiscated tusks; sees for himself the victims of poaching and their orphans; and returns to China to take the message back to consumers.


The US, China and other countries allow for the legal trade in ivory that dates back to before the 1989 international ivory ban. The problem is that it’s nearly impossible to tell the difference between pre-ban ivory and illegally poached ivory. The legal ivory trade functions as a legal loophole or laundering mechanism for illegal blood ivory. The only way to save Africa’s remaining elephants is to end all ivory trade. 

Illegal ivory confiscated by the Kenya Wildlife Service. Photo by Kristian Schmidt/WildAid


African insurgent and militant groups have gotten into the poaching business, and blood ivory is thought to be funding the operations of Joseph Kony’s Lord’s Resistance Army, Boko Haram and the al-Qaeda affiliate Al-Shabab. In a continent plagued by a history of conflict, the ivory trade is allowing these gangs and terrorist organizations to continue destabilizing governments and civil society.

When it leaves Africa, blood ivory makes its way through the international black market with the help of the same organized crime networks that traffic drugs and sex workers. In some cases, corrupt government officials and customs agents are on the take.
Live IVORY FREE. Help save Africa’s elephants and take a stand against violence, criminality and corruption.

Conflict ivory


WildAid is a 501c(3) charitable organization with a mission to end the illegal wildlife trade in our lifetimes by reducing demand through public awareness campaigns and comprehensive marine protection. Donations are tax-deductible to the extent allowed by law. Click here to make your contribution.