DAR ES SALAAM (18 June 2015) — Tanzania's Ministry of Natural Resources and Tourism, in association with WildAid and the African Wildlife Foundation, has launched a new public awareness campaign to inform the public about the severe poaching crisis currently facing Tanzania and to generate widespread support among civil society for the protection of elephants and other wildlife species.
The campaign will use television, radio, social media, newspapers and magazines, billboards and videos in public spaces in order to reach as many members of the public as possible, including the residents of remote rural villages.
Tanzania has lost 60% of its elephants in the past six years, mainly because of poaching for ivory. Very large profits from this illegal activity are made in China and other consumer nations, while Tanzanians are left to bear the cost.
Award-winning singer-songwriter Alikiba has become an ambassador for the campaign. "I'm honoured to lend any support that I can to this effort to protect our wildlife,” Alikiba said. "Our beautiful elephants must be allowed to live — free and wild — instead of ending up as a carving on somebody's coffee table."
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