Pledge About

Sharks

WildAid Lands on TreeHugger's Best of 2011 List

TreeHugger, an online environmental news publication, recently featured WildAid on its list of 'The 7 Biggest Celebrity Hits and Misses of 2011'. The article labeled WildAid's partnership with ambassadors Leonardo DiCaprio, Yao Ming, and Edward Norton, along with actors Ben Stiller, Scarlett Johansson and others, as its top celebrity environmental 'hit' of 2011.

Open Letter to Wall Street Journal

An open letter to Wall Street Journal writer Shibani Mahtani, in response to her article, "Experts Swim Against Shark Fin Debate"

Dear Shibani:

Your title for this piece should have been "Two Shark Fin Trade Lobbyists Swim Against the Current.”

WildAid, Discovery Channel, and Gameloft Team up to Fight for Shark Conservation with "Shark Dash"

Calgary Alderman Announce Shark Fin Ban By-law

Today, Calgary Alderman Brian Pincott made public a proposed bylaw to ban shark fin products, coinciding with the release of an opinion poll showing that 88% of respondents stating an opinion were supportive of such a move.

“The motion by Alderman Pincott is the latest positive step in the growing campaign to end this unsustainable trade,” said Rob Sinclair, Executive Director of WildAid Canada. “This is yet another example of Canadian municipalities taking action to counter this global threat.”

Sir Richard Branson Promotes the Business of Saving Sharks

This week, Sir Richard Branson, founder of Virgin Group and Virgin Unite, joined WildAid to swim with 300 whale sharks off the coast of Cancun to demonstrate that the economic benefits of shark tourism can drastically outweigh the value derived from killing a shark for its fins -- the lifetime economic value of a single whale shark can exceed US$2 million, compared to a few hundred dollars to kill the same shark for its fins.

Pages