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New Report Finds Shark Fin Demand Down, Awareness Up.

WildAid released its new report,“Evidence of Declines in Shark Fin Demand, China,” at a special event at The Ritz-Carlton in Beijing. The report documents falling demand and rising awareness of shark fin soup in China. Prices of shark fin have fallen by 50%-70%, and sales have decreased by 82%. The report also found higher levels of public awareness with 85% of Chinese consumers surveyed online saying that they had given up shark fin soup within the last three years.

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