WildAid inspires and empowers change by going to the root of the problem—human behavior—and shifting it to protect wildlife and vital habitats from critical threats.
We do that in two distinct ways:
1. With sophisticated mass media communications campaigns that inspire millions of people in China, Southeast Asia, across many countries in Africa, and for the first time in the United States, to protect wildlife and address climate change.
2. With our exceptional marine enforcement expertise, we inspire and empower local government and nonprofit partners to stop illegal fishing and strengthen marine protected areas (MPAs), coastal fisheries, coral reefs, and blue carbon in 16 countries around the globe.
Our behavior change campaigns feature carefully selected influencers to help inspire and shift cultural norms. Our messaging is tailored to reflect local culture and informed by meticulous research, including detailed surveys of public opinion and attitudes. Materials are regularly tested on focus groups, and adapted after listening to the public’s response, including on social media. Our behavior change strategy is carefully calibrated to deliver maximum impact.
Read more about the impact we are achieving here: WildAid Impact Report 2023 – 2024
