By: Rachel Nuwer
TOKYO, JAPAN- Like thousands of other Tokyo visitors on a recent summer day, we beelined for Asakusa, a popular tourist district. My companion and I were drawn not by the neighborhood’s famous Buddhist temple or its renowned geisha shows but by ivory. Banned in much of the world, here in Japan ivory is still sold openly and legally.
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WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $230 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
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