In June 2017, Investec and WildAid, with the support of Cathay Pacific Airways and HESC, brought Chinese celebrity and WildAid ambassador, Mr Ma Weidu to South Africa, for an authentic bush experience and to see rhino in the wild. Mr Ma is an eminent antique collector in China, with a number of private museums, his own online talk show and a following of almost 63 million online viewers. With Mr Ma’s influence and extensive following, and the combined reach of WildAid and Investec, we can reach millions of people with the message, “When the buying stops, the killing can too.”

Antiques expert Ma Weidu visits rhinos with Investec and WildAid from WildAid on Vimeo.

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