In June 2017, Investec and WildAid, with the support of Cathay Pacific Airways and HESC, brought Chinese celebrity and WildAid ambassador, Mr Ma Weidu to South Africa, for an authentic bush experience and to see rhino in the wild. Mr Ma is an eminent antique collector in China, with a number of private museums, his own online talk show and a following of almost 63 million online viewers. With Mr Ma’s influence and extensive following, and the combined reach of WildAid and Investec, we can reach millions of people with the message, “When the buying stops, the killing can too.”
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WildAid is a non-profit organization with a mission to protect wildlife from illegal trade and other imminent threats. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $308 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
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