#45 Great.com Talks With… WildAid Is it possible to end the global illegal wildlife trade in our lifetime? In our children’s lifetime? We recently spoke with Peter Knights, the co-founder and executive director of WildAid, and he believes it is possible. As the demand for rhino horns, ivory and shark fins drops, increased awareness can create a shift in the way new generations perceive illegal wildlife trade. Listen here or find us on your favorite podcast app https://linktr.ee/Great.com_Talks_With Want to support WildAid? www.wildaid.org Want to find out more about Great.com? https://great.com/

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About WildAid

WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $218 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too. 

Journalists on deadline may email communications@wildaid.org