WildAid is proud to announce two of our wildlife campaigns have received numerous awards for impact and best campaign video: Be Their Bodhisattva in Vietnam and Hankograph in Japan.
“We are extremely thankful and humbled to receive recognition for our creative and impactful campaigns,” said WildAid Chief Program Officer John Baker. “But the real reward is when we see evidence of people refusing illegal wildlife products after they’ve learned that, when the buying stops, the killing can too.”
WildAid and CHANGE received numerous awards for Be Their Bodhisattva including, the Gold Winner for Driving Social Change at the MMA Smarties Awards, the world’s only global mobile marketing awards program honoring innovation, creativity, and success. The video also won two awards at the international advertising festival AD STARS, along with “The Most Outstanding Billboard” in the Humanity & Society category at OOH Awards, given by the Ho Chi Minh City Advertising Association.
The public awareness campaign, which placed life-like statues of an injured rhino, pangolin, and elephant at prominent Buddhist temples throughout Ho Chi Minh City, urged Vietnamese citizens to celebrate Lunar New Year by never purchasing rhino horn, elephant ivory, and pangolin meat or scales. Vietnamese celebrities and the public were then invited to take selfies with the statues, making the campaign go viral on social media. The campaign garnered the attention of over 30 million people and, with creative consultancy from Dinosaur Vietnam, the campaign video received more than 3.5 million views on social media.
WildAid and Tears of the African Elephant’s Hankograph campaign in Japan also gained international recognition, as it earned a place on the Clio Awards Shortlist for the animation category. This truly unique animated video used 500 wooden hankos to create the video, a self-reflexive approach for a stylized 2,400 frames of stop-motion animation. Hankograph was in good company on the shortlist with such media giants as Coca Cola and Disney.
Roughly 80% of Japan’s ivory consumption is for hankos, which are used to sign official documents, like marriage licenses and business contracts. Replacing ivory with other materials, such as wood or stone, would reduce demand for ivory from wild elephants.
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WildAid is a non-profit organization with a mission to protect wildlife from illegal trade and other imminent threats. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $308 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
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