BEIJING (November 15, 2016) — Entertainment industry icons and climate activists Gov. Arnold Schwarzenegger, James Cameron and Li Bingbing star in a groundbreaking series of public service announcements to inspire individual climate action against the backdrop of uncertainty in the environmental movement wrought by the election of Donald Trump to the White House.
BEIJING (September 22, 2016) — Today, on World Car Free Day, WildAid released the latest PSA series from our GOblue campaign to promote low-carbon transportation across China. The series of three ads features Chinese celebrity ambassadors including actress Gao Yuanyuan along with actor Jiang Jinfu and actor/singer Li Zhiting, advocating for bicycle transportation to combat air pollution and climate change. The PSAs and billboards appear in subway stations, airports and public spaces across China
Each celebrity PSA was filmed in a different city — Beijing (Gao Yuanyuan), Shanghai (Jiang Jinfu) and Guangzhou (Li Zhiting) — and features the stars riding bikes and walking as they encounter a unique and interesting side of their city that’s missed while in a car.
“I feel like I am a part of this city and getting out on a bike is a greener way to get around,” said Gao Yuanyuan in her Beijing-based PSA. “While it might not provide instant changes, I’m willing to do my minor part to help make my city a better place.”
Today, WildAid’s 5 To Do Today climate action campaign, in partnership with the Chinese Nutrition Society kicked off a new campaign focused on reducing meat consumption in China, which is currently expected to rise by 50% by 2030.