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Ugandan celebrities help combat wildlife poaching

KAMPALA – The Uganda Wildlife Authority (UWA), Uganda Conservation Foundation and WildAid today launched the "Poaching Steals from Us All" mass public awareness campaign featuring three high-profile national celebrities.

By starring in broadcast ads and short documentaries, actress and comedienne Anne Kansiime, singer Irene Ntale, and musician and actor Maurice Kirya use their voices to raise awareness about urgent wildlife conservation issues.

Tens of millions reached on World Rhino Day 2017

A series of awareness campaigns from WildAid and partners released on World Rhino Day have reached tens of millions of people worldwide, predominately in rhino horn demand countries China and Vietnam.

Early indications show that recent awareness-raising campaigns are making a difference. The number of people in China who think that poaching is a serious or very serious threat to rhinos has risen from 74% in 2012 to almost 94.6% in 2017.

Additionally, WildAid's recent survey in Vietnam shows that our ongoing campaign has helped to reduce the belief that rhino horn has medicinal benefits. Now fewer than 10% of Vietnamese people surveyed believe that rhino horn can cure cancer, down from almost 35% in 2014. At the same time, awareness that rhino horn is made of keratin, the same substance as hair and fingernails, increased from 19% in 2014 to 68% in 2016.

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Chinese Celebrities Urge Public to Adopt Low-carbon Transportation for World Car Free Week

Today, in celebration of World Car Free Week, WildAid released the latest PSA series from its GOblue campaign to promote low-carbon transportation across China. 

The series of TV and billboard ads feature Chinese actress Dilraba Dilmurat and actor Zhang Binbin advocating for low-carbon transportation, including bicycling, to combat air pollution and climate change. The PSAs and billboards will appear on television, online and in subway stations, airports and public spaces across China beginning this week. 

The new GOblue campaign encourages low-carbon transportation in everyday life. In this ad, Dilraba Dilmurat and Zhang Binbin are representative of the vibrant young people across the country that run, use bicycles, skateboards, scooters, and more to shop, work and play. Instead of being stuck in traffic, the celebrities are immersed in the urban landscape allowing them to savor the surprises of the city and embody the campaign slogan, "car free is care free."

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